This week I am going to be investigating the various social media platforms- Twitter, Facebook, Instagram etc so I can produce a report on each one that details their origins, their specialties, strengths and weaknesses. I will be focusing on a minimum of three social media platforms to research.
Twitter was created originally as an idea for a sms based communication platform. The idea was first created in 2006 by Jack Dorsey. The first tweet ever was sent on 21st March 2006 at 9:50pm by Dorsey that read “just setting up my twttr”. Twitter nowadays has become one of the biggest social media platforms. One disadvantage of Twitter however is its 140 character limit. This means people are limited in what they write which in another sense can be useful as it can make someone think more before they write.
Twitter is a great way for media student especially as they can easily tweet at people and try and get noticed. They can also easily share videos and photos and get recognised by people liking and re-tweeting their media they have created. Some of the disadvantages of Twitter though is with hundreds of million of Tweets being sent out every day, that Tweets can easily being unseen by followers. Also the private messaging part of Twitter is weak, being not as strong as other messaging services like Facebook Messenger.
YouTube was started in April 2005 when it was originally a dating website based on videos. This idea was however too limited. YouTube took off when users were more free to post and find videos. Before YouTube, sending and sharing videos was very hard as sending them over email required too much bandwidth. With the new availability of cell phones with cameras and video cameras, the need for a video sharing network that good storage capacity and greater bandwidth was much in need.
There are a lot of advantages to using YouTube as a social media platform especially as a film student. Its free to upload videos and can be a great way to get noticed. You can also get paid for people viewing your videos if you become big enough and lots of people nowadays actually have YouTube as a job. Also with the comment section, you can easily receive feedback on your videos. However some of the disadvantages of YouTube are that like Twitter, the media you post can easily go unnoticed. Also with anyone being able to access anything on there, children might be able to view age restricted content without any block. However there is an option for videos to be age restricted so you have to be logged in and be over 18 to view them.
Facebook is probably the most famous social media site. It was founded by Mark Zuckerberg and launched on 4th February 2004. It originally was called thefacebook.com. It was an instant hit, allowing people to communicate easily.
With Facebook offering everything from a great messaging service to creating your own page, its a great way to interact with close friends and family. However it can be very easy to find people which can be a problem for your private information. However, trying to be big on Facebook isn’t that easy and marketing on Facebook costs and its not always likely that people will view your advertisement. One of the newest features of Facebook called Facebook live is also very useful to stream videos right at that moment. Being a film student on Facebook can be helpful as you can make your own public page and can easily link or upload videos onto. Facebook overall is much more for your close circle of friends and families though
Instagram was first launched on 6th October, 2010 and was founded by Kevin Systrom and Mike Krieger. By December that year, Instagram already had a million users.
Instagram is a great way to share photos and videos. One disadvantage of Instagram videos though is that you can only post up to under 60 seconds of videos. This isn’t the best sight for someone who just wants to post and showcase their videos but for someone who wants to post photos, this is probably the best social media for it. Instagram also has a range of filters so you can easily edit your photos and videos.
Instagram has a really simple layout where you can easily view photos on someones profile. Instagram also now has Instagram Stories and much like Snapchat stories allow people to upload quick and short photos and videos that last for 24 hours and can be seen by any of their followers. On Instagram it is very easy to make your account private so you have to accept everyone who requests to follow. Like every social media though, its not always clear whose behind the account.
I will be using Instagram as one of my social media platforms for College as I feel its a very visual based social media service due to it specializing in showcasing pictures and as a lot of my work for college is pictures and videos, I think this will be ideal.
Snapchat was launched September 2011. Its now one of the biggest social media platforms at the moment. Snapchat has one of the most unique features which is when sending a photo or video to a friend it can only last up to 10 seconds and then after that it is gone unless someone screenshots it. Now with Snapchat Stories, your photos can be seen for 24 hours. And there is also Memories where you can save your photo forever.
This way, photos are more private and more of a one on one conversation apose to putting something out there for the whole world to see. Snapchat however criticized for the fact parents often can’t see what their children are sending. Using Snapchat Stories can be useful for media students to show people what they are up to or tell people to check out certain links. However, I don’t think I will be using Snapchat as one of my social media platforms for college. Only the people who I friend will able to see my Snapchats and as whatever I write only shows up for a short period of time, whatever I write will easily be lost or can easily go unnoticed.
Overall, I think as Media student, using YouTube is a priority as its the best place to upload videos and create your own channel. I also think Twitter is a very useful social media platform as the limit on characters in a tweet allows for less rambling and its easy to link things through tweets on there. Facebook and Snapchat are more for a one on one chat with close friends and family type of social media so getting recognized on there isn’t really the best use of the platform.
Amanda MacArthur, (3rd October 2016), The Real History of Twitter, In Brief, Available at: https://www.lifewire.com/history-of-twitter-3288854, (Accessed: 3rd January 2017)
Statistic Brain, (1st September 2016), Twitter Statistics, Available at: http://www.statisticbrain.com/twitter-statistics/, (Accessed: 3rd January 2017)
Scott Cornell, (No Date), The Disadvantages of Twitter, Available at: http://smallbusiness.chron.com/disadvantages-twitter-54112.html, (Accessed: 3rd January 2017)
Bodgan Petrovan, (27th January 2015), Twitter now allows group direct messaging and in-app clip uploads, Available at: http://www.androidauthority.com/twitter-now-allows-group-direct-messaging-app-clip-uploads-582975/, (Accessed: 3rd January 2017)
Monika Ratan, (2nd January 2016), 10 Free Social Media Icon sets and Icon fonts for apps and websites, Available at: https://superdevresources.com/free-social-media-icon-sets-icon-fonts/, (Accessed: 3rd January 2017)
Youtube, (No Date), Youtube Logo Full Colour, Available at: https://www.youtube.com/yt/brand/media/image/YouTube-logo-full_color.png, (Accessed: 3rd January 2017)
World History Site, (No Date), The Origin Of Youtube, Available at: http://www.worldhistorysite.com/YouTube.html, (Accessed: 3rd January 2017)
http://i.amz.mshcdn.com/, (No Date), Youtube Layout 2016, Available at: http://i.amz.mshcdn.com/e5V0E9pnoBPIH3XN2YH9zlordGc=/fit-in/1200×9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F76741%2FScreen_Shot_2016-05-02_at_9.46.45_AM.png, (Accessed: 3rd January 2017)
Seeklogo.net, (2015), Facebook Logo, Available at: https://www.seeklogo.net/wp-content/uploads/2015/07/new-facebook-logo-2015-400×400.png, (Accessed: 3rd January 2017)
Rhinetex, (20th December 2016), Zen Chic: 5 Reasons to use Instagram for business, Available at: http://rhinetex.com/5-reasons-to-use-instagram-for-business/, (Accessed: 3rd January 2017)
fleetweeksf.org, (2015), Snapchat Logo, Available at: http://fleetweeksf.org/wp-content/uploads/2015/10/snapchat-logo-5-1200×258.png, (Accessed: 3rd January 2017)
Dnaiel Zeevi, (21st February 2013), The Ultimate History of Facebook (INFOGRAPHIC), Available at: http://www.socialmediatoday.com/content/ultimate-history-facebook-infographic, (Accessed: 3rd January 2017).
Geoff, (3rd January 2014), The Complete History of Instagram, Available at: http://wersm.com/the-complete-history-of-instagram/, (Accessed: 3rd January 2017).
Gary Vaynerchuk, (28th January 2016), The Snap Generation: A Guide to Snapchat’s History, Available at: http://www.huffingtonpost.com/gary-vaynerchuk/the-snap-generation-a-gui_b_9103216.html, (Accessed: 3rd January 2017).
Facebook, (2017), Facebook Log In, Available at: https://en-gb.facebook.com, (Accessed: 4th January 2017).
Ken Yeung, (4th February 2014), Facebook unveils ‘Look Back’, a video product that shows your 20 biggest moments, Available at: http://thenextweb.com/facebook/2014/02/04/facebook-unveils-look-back-new-video-product-shows-20-biggest-moments/, (Accessed: 4th January 2017).
Admin, (4th October 2013), Past and Present of Twitter, Available at: http://nfpvoice.com/?p=3424, (Accessed: 4th January 2017).
DesignInfographics, (No Date), History of Youtube Timeline Infographic (Social Media Infographics), Available at: http://www.designinfographics.com/social-media-infographics/history-of-youtube-timeline-infographic, (Accessed: 4th January 2017).